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optimal strategix
140 Terry Drive, Suite 118
Newtown, Pennsylvania 18940
(215) 867-1880
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Strategic Innovation
We help transform innovation from a hit and miss, high risk activity into a disciplined and fact-based process
Value Proposition
We help build value propositions and use them to create and target profitable market segments
Future Response Segmentation
We identify unmet needs by understanding what matters to your customers when they purchase
Brand Monitoring
We monitor brand performance by tracking them against what really matters when customers buy
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140 Terry Drive, Suite 118 Newtown, Pennsylvania 18940 • (215) 867-1880